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Keywords: Feature imitation
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Journal Articles
Journal of Product & Brand Management (2019) 28 (6): 720–732.
Published: 07 March 2019
... 21 12 2018 21 12 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer experience Counterfeiting Brand communities Copycat Brand experience Pilgrimage Feature imitation Theme imitation Navigating...
Journal Articles
Journal of Product & Brand Management (2012) 21 (5): 350–358.
Published: 17 August 2012
... succeeds if it charges a low price as low prices are essential to obtain trial. This paper provides empirical evidence that certain types of me‐too brands are restricted from aggressive price cutting. © Emerald Group Publishing Limited 2012 Feature imitation Me‐too brands New product pricing...
