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Keywords: Field experiment
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Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 662–674.
Published: 24 March 2025
... 2025 Emerald Publishing Limited Licensed re-use rights only Smart home products Dual-earner parents Message type Samsung electronics Field experiment Despite early enthusiasm, smart home product adoption has stalled (Hong et al., 2020). A 2014 Accenture report predicted...
