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Keywords: Field marketing
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Journal Articles
Journal of Product & Brand Management (2010) 19 (1): 67–68.
Published: 02 March 2010
...Marianna Sigala Alison Williams and Roddy Mullin . The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face‐to‐face Direct Marketing . London : Kogan Page 2008 . 241 pp. , ISBN: 978‐0‐7494‐5025‐0 US$60,00 Overall...
