...David Brueninghaus; Ivan Arribas; Fernando García; Christoph Burmann Purpose This paper aims to study the impact of consumers’ corporate social responsibility (CSR) associations on corporate financial performance and the moderating role of market competition. Design/methodology/approach...

... orientation and brand performance, and further, whether brand performance leads to better financial performance. The authors also study whether these performance effects are moderated by customer type and industry type. Differing from earlier research, this study analyzes brand identity through its...

... Corporate image Stakeholders Economic fluctuations Financial performance An executive summary for managers and executive readers can be found at the end of this article. First, we introduce our conceptual framework and derive our hypotheses. Then, we present our model and discuss...

... effects of intangible associations such as brand value. Yet, there is not sufficient evidence on which dimensions of brand equity should be measured and monitored to support financial performance. Using regression analysis on a sample of managers in Austrian organizations, this study investigates...