... Brand loyalty Attitudinal loyalty Behavioural loyalty Hedonic consumption Hedonic value Chocolate Confectionery Brand management Finland Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Successful brands are one...

... process. Research limitations/implications The study examines pricing two different market situations within one industry (grocery retailing) in one country (Finland) and shows that there is a difference between pricing patterns in different market situations. It is clear that more research is needed...

... of their customers can be made more accurately. Originality/value With the findings of this paper a mobile service provider is able to increase efficiency of pricing of mobile services. © Emerald Group Publishing Limited 2005 Pricing Mobile communication systems Surveys Finland A consumer's...

... Euro Prices Perception Finland Transition to the single currency Euro at the beginning of 2002 has opened a fruitful opportunity for price perception research from many perspectives and on the basis of many different price perception concepts. Research like this can inspire better...