... consumable goods. © Emerald Group Publishing Limited 2012 Brand loyalty Attitudinal loyalty Behavioural loyalty Hedonic consumption Hedonic value Chocolate Confectionery Brand management Finland Consumer behaviour An executive summary for managers and executive readers can be found...

... process. Research limitations/implications The study examines pricing two different market situations within one industry (grocery retailing) in one country (Finland) and shows that there is a difference between pricing patterns in different market situations. It is clear that more research is needed...

... Mobile communication systems Surveys Finland Price has been observed as an important element affecting the diffusion of new products and services, but pricing of a new product or service is particularly difficult (Foxall, 1984). To enable accurate pricing decisions for new products or services...

... analysis that as internal reference price increases, the width of price latitude increases, and, third, by modelling reference price perception on the basis of Volkmann's range theory. Money illusion effect was found to exist to some extent. Currencies Euro Prices Perception Finland...