...Rozenn Perrigot; Guy Basset; Brinja Meiseberg Purpose The purpose of this paper is to offer a novel perspective on resale pricing in franchising, i.e. from a franchisee perspective, by combining legal and managerial considerations in the European context. The objective is to assess franchisee...

...Audhesh K. Paswan; Dheeraj Sharma This study investigates the relationship between accuracy of brand‐country of origin (COO) knowledge and COO image, in a franchising context. Accuracy of brand‐COO knowledge is found to be positively related to COO image. Inaccurate brand‐COO knowledge leads...

... industry may be willing to engage, in collaboration with other firms, when entering and maintaining co‐branding relationships. A sample of International Franchise Association (IFA) members was selected for the survey. © MCB UP Limited 2001 Franchising Brands Food industry Two...