Keywords: Freedom
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Journal Articles
Journal of Product & Brand Management (2010) 19 (2): 154–155.
Published: 20 April 2010
... in the process itself and exhorts us to realize that play is more creative than being serious. Freedom in self‐expression, energizing curiosity, and seeking breakthroughs rather than incremental changes all transform our creativity from the common to the extraordinary. Drawing a distinction between the passivity...

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