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Keywords: Functional
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Journal Articles
Journal of Product & Brand Management (2022) 31 (7): 1104–1124.
Published: 25 April 2022
... et al., 2018) and functional utility (i.e. the performance and quality of the product). In contrast, China is considered a collectivistic culture, in which people appreciate the social benefits they receive from consumption (i.e. socially impressing others; O’Cass and Siahtiri, 2013...
