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Keywords: Functional product
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Journal Articles
Journal of Product & Brand Management (2024) 33 (2): 287–299.
Published: 07 February 2024
... Limited Licensed re-use rights only Authenticity Match-up hypothesis Influencer marketing Product type Experiential product Functional product Product–endorser fit Symbolic product Virtual influencer Influencer marketing, an increasingly vital facet of digital marketing strategies...
Includes: Supplementary data
