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Keywords: Fund‐raising
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Journal Articles
Journal of Product & Brand Management (2000) 9 (4): 255–270.
Published: 01 July 2000
... in ways which generate fresh products of the same calibre as existing goods. The diversification of the fund‐raising activities of large UK charities to the sale of products unconnected with (or at best only marginally related to) their primary philanthropic goals has constituted an important trend...
