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Keywords: Fuzzy logic
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 335–354.
Published: 12 August 2019
... sets Brand equity Brand name Corporate branding Brand performance Brand management Knowledge extraction Text mining Fuzzy logic Over the past 20 years, the topic of brand equity has received considerable attention in the marketing literature (Yoo et al., 2000 ; Tong and Hawley...
