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Keywords: Fuzzy sets
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 335–354.
Published: 12 August 2019
... should be enlarged, new methodologies used and comparative studies conducted. For example, an analysis could be performed for other countries. The implementation of hesitant fuzzy sets or interval type-2 fuzzy logic also has the potential to generate new insights. We further suggest that our integrated...
