... competitors. Furthermore, many firms’ push for greater profitability has led to a high degree of product standardization, often offering sub-optimal solutions to consumer needs and wants. Thus, consumers are seeking ways to increase the optimality of the products they buy. Game theory Co-production...

... the choice of channel member for information sharing to best benefit of the manufacturer. © Emerald Group Publishing Limited 2012 Prices Forecasting Information sharing Channel coordination Game theory Marketing strategy We then compare these scenarios and provide conditions...

...@iun.edu © Emerald Group Publishing Limited 2009 Pricing policy Brand management Strategic alliances Game theory Market research The Stackelberg competition is a model of duopoly in economics. In game theory terms, the players in this game are a leader and a follower who compete...

.../approach A game theory model is developed to determine the optimal pricing strategy for the multi‐channel company. Findings It was demonstrated that an optimal pricing strategy exists under different market structures for a multi‐channel company. When a company uses multiple channels to sell its...

... generally decreases equilibrium prices and the variabilities of profits. © Emerald Group Publishing Limited 2004 Uncertainty management Pricing Competitors Game theory Most pricing studies in marketing assume that there is a stable relationship between a product's price and its demand...