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Keywords: Gameful experience
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Journal Articles
Journal of Product & Brand Management (2024) 33 (1): 57–75.
Published: 27 October 2023
...Salma Habachi; Jorge Matute; Ramon Palau-Saumell Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the relationship between the gameful experience...
