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Keywords: Generation Y
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Journal Articles
Journal of Product & Brand Management (2018) 27 (2): 158–171.
Published: 12 March 2018
... and can be contacted at: claudia.costa@clsbe.lisboa.ucp.pt 22 07 2016 21 11 2016 08 03 2017 30 05 2017 30 06 2017 01 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Generation Y Consumer behaviour Product...
