... supplier Generics An executive summary for managers and executive readers can be found at the end of this article. Skip the name brand [milk] unless you have a coupon. The store brand is less expensive and may even come from the same dairy (MSN Money, 2008). Although manufacturers often...

...Shamindra Nath Sanyal; Saroj Kumar Datta Purpose The purpose of this paper is to explore the impact of country of origin image on brand equity of branded generic drugs. Design/methodology/approach Brand equity of branded generics is examined through an analytical review. Country of origin...

.... Design/method/approach Anecdotes and descriptive reviews of the literature describe the basis for the problem. The paper looks at the use of brand names in the pharmaceutical industry in comparison with generic versions. It gives a brief history of brand name development. Findings The paper finds...

... inferences). This is described as an unconscious transfer of affect from one concept to another (e.g. Beckwith and Lehmann, 1975). For example, knowledge of quality and safety about the German cars in general will be a basis for the evaluation of any new German car encountered. Since the expected schema...

... the first conceptual brand equity framework for groceries, there is a contribution to research on food branding. Also, there is a contribution to the general field of brand equity as previous models have been very general. © Emerald Group Publishing Limited 2007 Increasing internationalisation...

... and Oded, 2001 ; Madden, 2005). Therefore, international private labels can be counted better leading brands than local private labels. Moreover, these international labels would like to purposely promote their cosmopolitan image so as to generate greater receptivity to their products which are of foreign...

... a tepid economy and soaring gas prices. Altogether, more research on how store brands can compete against national brands is needed. Previously, the store brand research that has been conducted has primarily focused on the following aspects: Generics Brands Shops An executive summary...

... store brand has a large impact on customers' willingness to purchase, while the attitude toward store brands in general is less important. The drivers influencing customers' attitude towards specific store brands depend on the respective product group. Practical implications The results indicate...

... attributes may be good predictors of the loyalty to the supermarket. © Emerald Group Publishing Limited 2004 Generics Greece Scotland The term “brand” is perceived to be extremely rich and meaningful in context, not only from academia, but also from the business world. Scholars...

...Rama Yelkur Previous research studies on generic products focus mainly on mature markets such as the USA. These studies measure consumer perceptions of all generic products as a whole, with respect to price and quality. With the passing of the NAFTA, retailers’ interest in the relatively young...

...Gerard P. Prendergast; Norman E. Marr Branding has traditionally been viewed as an essential tool for marketers to establish an identity for their products. Even products among the commodity range make use of branding to establish a position for themselves in the market. Unbranded or “generic...