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Keywords: Ghana
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Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 516–528.
Published: 26 October 2012
...Bedman Narteh; Raphael Odoom; Mahama Braimah; Samuel Buame Purpose The paper aims to investigate the determinants of automobile brand choice in Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make their purchases based on a multiplicity of factors. Design...
