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Keywords: Glossiness
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Journal Articles
Journal of Product & Brand Management (2019) 28 (1): 117–132.
Published: 15 February 2019
...Gwenaëlle Briand Decré; Caroline Cloonan Purpose This paper aims to study the cross-modal correspondence between a visual stimulus (i.e. glossiness), haptic perception and consumers’ reactions (internal responses and behavioral intentions). Design/methodology/approach Using an experimental...
