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Keywords: Goals
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Journal Articles
Test market city evaluation: a goal programming approach
Available to Purchase
Journal of Product & Brand Management (1996) 5 (3): 24–33.
Published: 01 June 1996
.... Unfortunately, little has been written to aid corporations in making complex test city selection decisions. Presents a model that combines the concepts of marketing, the management science technique of goal programming, and microcomputer technology to provide managers with a more effective and efficient method...
