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Journal Articles
Journal of Product & Brand Management (2017) 26 (1): 42–51.
Published: 20 March 2017
... to share information and rumors and their general SNSI. Design/methodology/approach An online survey was sent to the first users of Twitter (n = 200) and Google+ (n = 130) to assess their personality traits. Answers of each respondent were matched to their SNSI scores from Klout...
