...Melanie Moore Koskie; Ryan E. Freling; William B. Locander; Traci H. Freling Purpose This study aims to explore and extend the consumer–brand relationship literature by integrating the relatively new construct of brand coolness with a growing body of work on gratitude. Specifically, gratitude...

...Lan Xia; Nada Nasr Bechwati Purpose This paper aims to present a model linking price promotions to checkout donations. It is argued that price promotions evoke two perceptions/emotions, namely, feelings of gratitude and perceived sacrifice of purchase, which consequently, influence the likelihood...