... analysis, cluster analysis and bibliographic coupling. Findings The topics of corporate image, philanthropy and stakeholder pressures were core in the foundation phase. Then rose the topics of sustainable development goals and global supply chains. Green marketing and the new paradigms of circularity...

...) Meta-analysis of 256 quantitative studies Utilitarian and hedonic Green marketing literature Hartmann and Apaolaza-Ibanez (2012 ) Experiment on a fictitious green energy brand Utilitarian, self-expressive, warm glow and nature experience benefits Hahnel et al. (2014...

... on the consumer impact of different corporate approaches to the green market. An executive summary for managers and executive readers can be found at the end of this article. Sustainability has become the mantra for companies seeking to create a competitive advantage in the global marketplace. Recent...