... feelings of privilege are attached to the brand itself, seducing through its experiential facets, pricing, prestige and the world it symbolizes. Practical implications Luxury executives can use this paper as a compass to manage, sustain and monitor their brand desirability, all along the brand’s growth...

...Rebecca Dingus © Emerald Group Publishing Limited 2014 --> Marketing Growth Low-growth economy The content is very timely, directly addressing changes in the world’s economy and adaptation of businesses for long-term success 2013 onward. The authors consider how...