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Keywords: Halo error
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Journal Articles
Journal of Product & Brand Management (2015) 24 (5): 494–503.
Published: 17 August 2015
... are graphically depicted in Figure 1 . Note that we construed and measured liberalism-conservatism and religiosity on continua. We depict the two ideologies as dichotomous variables in Figure 1 merely for simplicity. Halo error suggests that after forming some level of anger toward a manager’s position...

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