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Keywords: Health crisis
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 14–36.
Published: 16 December 2021
... for businesses as they continue to evolve during and post Covid-19. Consumer behavior Covid-19 Economic crisis Health crisis Pandemic Branding Future of consumption Rebranding after Covid-19 Customer engagement Marketing strategy Corporate branding Rebranding Older consumers Covid-19 pandemic...
