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Keywords: Hierarchical Bayes
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Journal Articles
Threshold effects in pricing of high-involvement services
Available to Purchase
Journal of Product & Brand Management (2014) 23 (2): 121–130.
Published: 14 April 2014
... study of small business telecommunications demand. Using survey data, individual-level parameter estimates for a demand model are achieved via the Hierarchical Bayes method of estimation. Findings – For demand for small business telecommunications services, the authors find very strong positive...
