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Keywords: Hierarchies
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 783–800.
Published: 05 July 2024
... in the eatertainment sub-category. Hierarchies are evidenced that treat product and branding cues as primary, with health cues secondary. Statistically significant differences in cue proportions are consistently evident across breakfast cereals, chips and snack-bar FOPs. Clear differentiation is evidenced through cue...
