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Keywords: Hybrid visual design
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Journal Articles
Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design
Available to Purchase
Journal of Product & Brand Management (2025) 34 (2): 158–172.
Published: 30 July 2024
... subsequent influence on aesthetic appreciation. Findings Diasporic consumers from the Middle East appreciate hybrid visual designs and prefer packaging that strikes an optimum balance of visual elements (colour, shapes, patterns) from the heritage aspects of their ancestral homeland and more contemporary...
Includes: Supplementary data
