...Randall Shannon; Rujirutana Mandhachitara Purpose The purpose of this paper is to examine attitudinal and behavioral shopping patterns related to hypermarket shopping in an Asian market, which has undergone a revolutionary transition from traditional to modern trade food retailing in the past...

...Francisco Javier Rondán Cataluña; Manuel J. Sánchez Franco; Angel Francisco Villarejo Ramos Purpose Seeks to effect a comparison of the pricing strategies followed by hypermarkets, compared with those that discount stores carry out. Design/methodology/approach Data were collected from...