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Keywords: Idea professionals
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Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 558–559.
Published: 26 October 2012
... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Innovation Idea professionals Idea‐active Product development Caution: Idea‐active content! “D” represents Diversification – an openness to as many diverse sources of ideas as possible...
