... studies, this paper aims to attempt to demonstrate that place brands can be usefully approached through an emphasis of their cultural traits and the practical connection between culture, identity and image. Design/methodology/approach In constructing its theoretical arguments, the paper challenges...

... Brands Charities Fund‐raising Image Consumer behaviour Diversified activities As well as affecting customer assessments of a charity’s existing products (tableware for example) the charity’s image might be transferable to influence the evaluation of new and entirely different charity...

... for her, Perry Ellis’ Perry Ellis for him and Perry Ellis for her, and Red for women and Red for men, in addition to the previously‐mentioned Polo brand. Every commercial fragrance has a function © MCB UP Limited 1999 Brands Consumer behaviour International marketing Perfume Image...

...Ronald E. Goldsmith; Mary Ann Moore; Pierre Beaudoin Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion...

... Image Market segmentation Marketing strategy Perceptions Product management Target marketing Conversely, the observation is also made that products formerly considered unacceptable to discuss in “polite” company, such as adult diapers, are openly presented in the media, thus receiving...