... studies, this paper aims to attempt to demonstrate that place brands can be usefully approached through an emphasis of their cultural traits and the practical connection between culture, identity and image. Design/methodology/approach In constructing its theoretical arguments, the paper challenges...

... in ways which generate fresh products of the same calibre as existing goods. © MCB UP Limited 2000 Brands Charities Fund‐raising Image Consumer behaviour Diversified activities The diversification of the fund‐raising activities of large UK charities to the sale of products...

..., season, container, and color. © MCB UP Limited 1999 Brands Consumer behaviour International marketing Perfume Image Markets’ perceptions are shaped by physical senses Markets’ perceptions are shaped, in many instances, by physical senses – smell, sight, sound, taste and touch...

...Ronald E. Goldsmith; Mary Ann Moore; Pierre Beaudoin Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion...

..., even though specific products will change over time. © MCB UP Limited 1994 Advertising Attitudes Consumer behaviour Hygiene products Image Market segmentation Marketing strategy Perceptions Product management Target marketing Man is the only animal that blushes. Or needs...