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Keywords: Image quantity
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Journal Articles
Journal of Product & Brand Management (2023) 32 (8): 1220–1232.
Published: 22 June 2023
... The results of this study show that there is an inverse U-shaped relationship between word count and book sales. Conversely, image quantity has a positive linear effect on book sales. Furthermore, celebrity endorsements moderate the relationship between word count and sales in two distinct ways. First...
