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Keywords: Immersion in the story
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Journal Articles
Journal of Product & Brand Management (2024) 33 (2): 181–191.
Published: 21 December 2023
... narrative styles on brand attitudes in the context of storytelling marketing. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand storytelling Blank-leaving Brand attitude Immersion in the story Implicit mindsets Stories are ubiquitous...
