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Keywords: Index construction
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Journal Articles
Journal of Product & Brand Management (2020) 29 (4): 505–516.
Published: 10 December 2019
... car owners, out of which 362 samples were included in the final analysis. Partial least squares technique was used for index construction. Findings The empirical findings exhibit that the automobile brand relationship quality (ABRQ) index based on the final set of six indicators effectively...
