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Keywords: Information media
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Journal Articles
Journal of Product & Brand Management (2011) 20 (5): 429.
Published: 23 August 2011
... --> Internet marketing Social marketing Content management Information media Advertising Advertising media As we all know, the marketing and advertising landscape has changed in recent years. The scope and quantity of media options available to marketers and advertisers is constantly expanding. How...
Journal Articles
Journal of Product & Brand Management (2009) 18 (5): 379–384.
Published: 21 August 2009
... Pricing policy Information media Product mix Information plays an ever more important role in our modern economic life. Its share of the economic output has been increasing for many years. If one wants to trade information on markets, one speaks about information goods, which is understood...
