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Keywords: Innovation diffusion
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Journal Articles
Journal of Product & Brand Management (2013) 22 (2): 180–190.
Published: 12 April 2013
... Publishing Limited 2013 Innovation diffusion Pricing Network externalities Net present value Agent‐based modelling and simulation The utility of certain new products depends on the number of other adopters in the market, which is referred to as network effects or network externalities...

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