...Seong Eun Kim; Song-Yi Youn Purpose Intellectual property ( IP ) issues are causing brand crises in social media marketing, threatening both reputation and business viability. Thus, this study aims to investigate IP infringement allegations under the crisis management framework. Design...

... intellectual property law? A growing part of the economy (e.g. services, information technology) is only weakly protected under current intellectual property law. One possible way to encourage innovation is by extending coverage to these products, broadening legal protection to cover new product ideas...