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Keywords: Intention to pay price premium
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Journal Articles
Journal of Product & Brand Management (2016) 25 (5): 465–478.
Published: 15 August 2016
... positive influences on brand commitment and brand attachment. Brand commitment and attachment in turn significantly influence intention to pay price premium. Originality/value Value of this research article lies in validating a scale to measure individual’s luxury brand aspiration for the first time...
