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Keywords: Intentions to visit
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Journal Articles
Journal of Product & Brand Management (2021) 30 (1): 118–131.
Published: 15 June 2020
...Milena Micevski; Adamantios Diamantopoulos; Jennifer Erdbrügger Purpose This paper aims to draw from the stereotype content model (SCM) to investigate the mediating role of country-triggered emotions on the relationship between country stereotypes and intentions to visit a country as well...
