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Keywords: Inter-cultural comparison
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Journal Articles
Journal of Product & Brand Management (2020) 29 (4): 471–489.
Published: 29 November 2019
... 2018 28 05 2019 25 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Scale development Consumer behaviour Brand love Consumer-Brand relationship Inter-cultural comparison Over the past decades, brand love has been...
