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Keywords: Interest curiosity
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Journal Articles
Journal of Product & Brand Management (2015) 24 (7): 745–757.
Published: 16 November 2015
... such processing before logos are changed. Social implications Social enterprises that change their logos stand to benefit in a similar way to for-profit businesses that change their logos. Originality/value This is the first study to include two types of curiosity – interest curiosity and deprivation...
