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Keywords: Internal capabilities
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Journal Articles
Journal of Product & Brand Management (2014) 23 (4-5): 322–332.
Published: 18 August 2014
.... This paper develops new knowledge on the factors that influence the decision of users of high-technology capital products to switch between brands to renew or improve their internal capabilities. Sam Al-Kwifi can be contacted at: sal-kwifi@ivey.ca © Emerald Group Publishing Limited 2014...
