Keywords: Internal reactions
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Journal Articles
Journal of Product & Brand Management (2019) 28 (1): 117–132.
Published: 15 February 2019
... design, three experimental studies have been conducted to test the effect of a glossy (versus matte) packaging upon the perception of haptic features of a packaging (roughness, thickness and lightness), internal reactions (perceived product quality and product attractiveness) and behavioral intentions...

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