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Keywords: International operations
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Journal Articles
Pricing in separable channels: the case of parallel imports
Available to Purchase
Journal of Product & Brand Management (1998) 7 (5): 433–440.
Published: 01 October 1998
... of parallel import channels competing with the authorized channels, multinationals need to carefully establish their pricing strategies for the global marketplace. © MCB UP Limited 1998 Distribution channels Imports International operations International marketing Pricing strategy Product...
