... the global welfare. Given this, they argue that international trading rules should not be built on the basis of an individual country. Third, some studies aim at the impact of marketing strategies on parallel importation (Knoll, 1986 ; Lim et al., 2001 ; Myers, 1999). Myers (1999) analyzes...

... potential existed and where new greeting card products could be developed. © MCB UP Limited 1996 International trade Marketing strategy National cultures Product management 1 The first step was to select a panel of experts. A group of company executives from the international...

... Property Alliance, 1985). Asia Brand identity Brand names Competitive advantage Copying Copyright International trade Legislation Patents In spite of the resolve of negotiators at international trade talks and the combined efforts of individual companies and law enforcement agencies...

... the firm; 2 the firm′s industry and competitors; 3 the firm′s broader external environment which includes home and host country contexts. © MCB UP Limited 1994 America′s Cup Competition Competitive strategy Design and development Designers High technology International trade...