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Keywords: Internet-famous restaurant
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Journal Articles
Journal of Product & Brand Management (2025) 34 (3): 364–375.
Published: 06 November 2024
...Shuhao Li; Yuhang Zhang; Mimi Chen Purpose This study aims to investigate the different effects of physical and social servicescapes on brand love for internet-famous restaurants, focusing on their pathways and strengths of influence. Design/methodology/approach Structural equation modeling...
