Skip to Main Content
Keywords: Interpersonal deception
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2024) 33 (4): 430–442.
Published: 06 February 2024
... The research used a two-study mixed-methods approach, using interpersonal deception theory and social proof theory as lenses to conduct our analysis. For the first study, a qualitative conceptual mapping analysis was conducted, examining online consumer reviews to identify key concepts and their relationships...

or Create an Account

Close Modal
Close Modal