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Keywords: Interpersonal deception
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Journal Articles
Journal of Product & Brand Management (2024) 33 (4): 430–442.
Published: 06 February 2024
... The research used a two-study mixed-methods approach, using interpersonal deception theory and social proof theory as lenses to conduct our analysis. For the first study, a qualitative conceptual mapping analysis was conducted, examining online consumer reviews to identify key concepts and their relationships...
