...Maria Teresa Gorgitano; Valeria Sodano Purpose This paper aims to describe and understand the offer of premium private labels (PPLs) in Italy, with a case study on the extra virgin olive oil (EVOO). Design/methodology/approach The empirical study on EVOO in Italy was aimed to investigate...

... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Italy Corporate reputation Country image Cross-border acquisitions Repurchase intentions Product origin Multinational firms expand abroad for several reasons and have different options, from exporting to greenfield...

... consumer goods Washing machines Regression analysis Pricing Electrical goods Italy The customer value‐based approach sets the price of an offering based on the value assigned by the customer, rather than based on costs or on competition (Busacca et al., 2004). So, value‐based pricing...

... and that these are heightened in the presence of suspicion. Design/methodology/approach A qualitative study was employed to identify the most frequently used misleading price communication strategies in Italy, and subsequently, an experimental study examined consumer response to a selection of advertisements that rely...

... is addressed by examining how consumers from different countries evaluate such price discounts. Hypotheses are developed regarding the impact of currency denomination familiarity on consumers’ attitudinal response to changes in prices. The results of an experimental study conducted in Italy and the USA support...