Keywords: Judgement and decision-making
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Journal Articles

Packaging design complexity and purchase intention for multifunctional products: mediation by inferred corporate ability and moderation by processing style

Lixiao Geng, Weiquan Chen, YiZheng Zhou, Shichang Liang, Qian Wang, Yaping Chang, Mingxi He
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (7): 1016–1029.
https://doi.org/10.1108/JPBM-02-2025-5795
Published: 01 May 2026
... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Product design Packaging Information processing Corporate image Judgement and decision-making National Natural Science Foundation of China 72562005 72232003 72162002 This work was supported...
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