... Failure Brand evaluation Forgiveness Service failure Brand relationships Brand personality Corporate branding Judgment and decision making Brand failures – or violations of implicit or explicit brand performance expectations (Cheng et al., 2012 ; Metts, 1994 ; Donovan et al...

... Judgment and decision making Psychology of pricing constitutes an expansive subset of pricing research wherein prices and pricing are examined with respect to their human elements – that is, with respect to how humans attend to, perceive, process, and evaluate price information, as well as how...